The process of creating a podcast starts out with a question:

What are you an expert in that you are ALSO passionate about?

Podcasting as a lot to do with what you are good at AND what you are passionate about.

These are the things that get you going in the morning.

This could be something you are an expert in academically, personally, or professionally.

You could be an expert in roses.

You could be an expert in guns.

You could be an expert in hard rock.

You could even be the gardener that loves talking about Guns & Roses!

You can be a combination of all these things.

All you need to do is figure out what you are an expert in because everyone is an expert at something.

However, you need to be passionate about that subject too.

In order to keep the momentum going for your podcast, you have to care about the content.

It cannot be something you want to talk about that is only casually interesting to you, or only designed to generate money.

You have to actually be honest about your passion.

Why do you have to honest about this?

Because it will come out in your voice and in the way you talk about the topic.

You can also consider something that you love, but are only somewhat good at.

Or it could something that you’ve always wanted to explore, but never had an outlet to focus your curiosity.

Lack of expertise can be overcome by a passion for knowledge.

You don’t need to be an expert in a topic that you really enjoy exploring, talking about, and helping others understand.

Your expertise could be in the journey itself as a tour guide through a topic from the point of view of someone wanting to learn more.

Whether you’re approaching your passion as the scholar or the journeyman, passion for the subject is far more important to you when it comes to deciding what to develop a podcast about.

Passion about the topic is the glue that holds your podcast together.

Without that passion, you will lead yourself astray by not having anything to anchor your show on.

Because one day you’re going to get stuck.

Either life is going to derail you, or you’re simply going to get bored with the topic.

When that day comes, you’re not going to know what to do next.

Passion about the topic can lift you out of these times of discouragement.

When you really believe in your subject and where you are taking it, you can find an infinite number of topics to talk about for a podcast.

However, when you are doing your podcast without that level of commitment in your subject matter, the 7 or 10 episodes you did happen to create often become your last.

The end result is podfading; the ghosting of a podcast when the creator just walks away.

Don’t lead yourself down the podfade path.

Find a topic that you are passionate about, that speaks to you and who you are.

Make THAT your podcast topic to build your audience around.

The end result will be a podcast that lasts through the good times and bad.

And now you know.