Each time a new technology surges into the mainstream, the jargon, and nomenclature that proceeds it, rewrites the dictionary with new and interesting words. Podcasting is no different.
There are all sorts of new words emerging from the world of podcasting that need some explaining. That’s why we’ve been collecting some of the most interesting ones from around the podcast industry with a hope that one day they will find their way into the dictionary.
#1 – Poddown (v) (POD-down) — When your feed becomes invalid.
Tip: Know when your podcast is suffering a poddown. Always subscribe to your own podcast so you know when something is wrong with your RSS feed!
#2 – Podcast (n) (POD-cast) — An idea you turn in to an Internet available audio show.
Tip: The process of creating a podcast starts out with a question: What are you an expert in that you are ALSO passionate about? Podcasting as a lot to do with what you are good at AND what you are passionate about. Find a topic that you are passionate about, that speaks to you and who you are. Make THAT your podcast topic to build your audience around. The end result will be a podcast that lasts through the good times and bad.
#3 – Podcaster (n) (POD-cast-er) — Creator of audio content.
Tip: In many ways, the only way to know how long, grueling, and satisfying a marathon can be, is to actually run it yourself. Only personal experience will help you truly understand the journey a person takes from their first mile to running all 26.3 miles in a single go.
Explaining what happens to a podcaster over the life of their podcast is very similar to trying to explain a marathon to someone who has never run one. Until the podcaster hits the milestone themselves, they will never really know what that experience will mean to the success or failure of their podcast.
#4 – Podflash (n) (POD-flash) — A show that never starts.
Tip: You can’t fix a show you never launch. But what can be worse is a show you launch before you’re ready. A podflash happens when your excitement to have a podcast overpowers your need to plan it out. In the frenzy to launch you miss the most important steps that include strategy, research, and scheduling. Then, you find out just how much work a podcast really is! And before you know it, in a flash (Usually between episodes 1-4) you’re gone. Done. Out. It’s such a short run that it’s not even enough effort to be considered a show. It’s more like a test that you don’t pass.
Don’t be a podflash in the pan! Do the work upfront and understand how much work podcasting will demand of you, and if you have takes to go to episode 100.
#5 – Podfade (n) (POD-fade) — To quit your podcast.
TIP: Podcasting has plenty of challenges but the number one challenge you need to overcome is podfading. Podfading is where your podcast every week, then one day you miss a recording, your show misses a week, then a month, and then you pause your podcast altogether. You have every intention of coming back… one day. However, more often than not, that day never comes. This is the podfade. You and your show just fade away into obscurity. When you come to this realization — owning the fact that YOU let this happen — that YOU let your podcasting muscle go weak, then and then, can you save your podcast by taking your podcasting skills back to the gym! Podfading is a journey, not a destination. Only you can decide if your show is worth saving.
#6 – Podwreck (n) (POD-wreck) — A dead show topping a category.
TIP: Not all podcasts are created equal and all too often the top podcasts in your space are not good. Bad audio, bad formats, boring hosts, and podfaded shows exist throughout the world of podcasting. These are the podwrecks; the shows that are no longer active but have enough momentum (e.g. total subscriptions, downloads per month) to keep them at the top of the only list that matters — The Apple Podcasts iTunes Charts.
Why is it important for you to know which shows are podwrecks taking up your niche? The building pile of podwrecks eats away at listeners by wasting their time with shows that have not had a new episode in years. Sure, they’re not all bad, but most exist to block your way to the top. Your podcast could eventually supplant their rankings, but you need to know who they are first.
#7 – Podbernation (n) (POD-ber-na-TION) — Pause between podcast seasons.
TIP: Seasonal podcasts go through multiple podbernations, or pauses, between seasons. This is the time where you work on lessons learned from the past season and move forward in creating the next season’s content. While you are technically not producing your podcast during this short period of time, you are teasing, promoting, and marketing your upcoming season early and often.
Meanwhile, there is still an existing season worth of content to also continue prompting. Do not miss an opportunity to gain new listeners from last seasons content. Bing listening is very popular these days and if your content is good, they will take the time to catch up during your podbernation – if they know about your show!
#8 – Podtennial (n) (POD-ten-ni-AL) — Your 100th episode release date.
TIP: Reaching episode 100 is a pivotal moment in a podcasters journey. Some even call it the “Graduation” from amateur to professional podcaster. Regardless of its significance, your podtennial shouldn’t be a goal, it should be THE goal! If you’re serious about podcasting, then episode 100 should be your target. It may take you three years to get there, but then that’s the fun part. Imagine all the listeners, people, and fans you will meet along the way to episode 100.
#9 – Podiversary (n) (POD-i-vers-ARY) — Your podcast’s birthday.
TIP: Every year your podcast gets a little bit older. That’s why you should always celebrate this with a podiversary! Get yourself or your podcast studio something special to congratulate yourself on the effort, and to keep yourself motivated to take your show forward towards its next podiversary. The journey of a successful podcaster needs to be filled with meaningful victories. Make your podcast’s birthday one of those events.
#10 – Podcon (n) (POD-CON) — An annual gathering of podcasters.
TIP: Nothing improves your podcasting like hanging out with veteran podcasters. But podcasters are a tough lot to find sometimes which is why you need to add a PODCON (e.i. Podcast Conference) to your podcasting journey. You need to learn about the trials and tribulations of other podcasters so that you can use that knowledge to up your game. However, the best part of forcing yourself go to a PODCON is the friends you will make that will teach you the best lesson of all: you are not alone!
#11 – Podjirble (n) (POD-gerb-le) — When a podcaster makes it up on the fly.
TIP: Sometimes you can produce a podcast with very little preparation or planning. However, when you wing it, your words spill over as a liquid from an unsteady cup of coffee. Lack of planning makes for a messy recording that causes too many thoughts to jirble out and over. Always use bullets (at a minimum) to keep your show on track and on topic. Don’t mistake improv for good content unless you’re a skilled improviser. And even then, make sure you have a plan before you hit record.
#12 – Podception (n) (POD-cep-tion) — Talking about a podcast on another podcast.
TIP: Podcasters enjoy talking about podcasts on other podcasts. Sometimes they reference popular shows to help their point or use the success of a show to highlight a trend. However, when you are a guest on other podcasts, don’t forget to mention YOUR podcast too. Most hosts will encourage you to promote your own work but it’s your responsibility to be your own best advocate. Listeners want to know your journey and the productions you’ve been a part of. This includes podcasts that didn’t work out as well. Give them the whole landscape of your experience. Be your best promoter and never forget to talk about YOU when given the opportunity.
And now you know!
If you’re ready to tell your story, then Gagglepod is here to provide you with the creative strategy and knowledge to make you and your podcast successful! For information about building a podcast, contact Gagglepod today!