Running a marathon is the highlight of a runner’s career.

Many runners work for months, sometimes even years, to build up enough endurance just to finish a single event.

Strangely, some find that finishing their first marathon is only the beginning.

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The New Year is the reaper of podcasts.

January is always the time many podcasters lamenting what they see as low audience numbers.

Final year numbers are the harbinger for those looking to podfade — to quit their show completely.

They see their small-ish audience size, minimal downloads per episode, and disappointing analytics as a sign.

What kind of sign?

A bad sign in that nobody likes their show.

However, they misunderstand the signs.

They see these signs as a reason to start thinking about doing something else.

Instead, what it really means is that they are not yet done growing their podcast yet.

They only see the episodes, not the entirety of their own podcast’s lifecycle.

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There is a new trend in digital marketing connected to podcasting, and it requires some attention.

Why does it require some attention?

Because it can be an effective way to reach a bigger audience.

Think about it. Your audience likes your website, enjoys your products and maybe tells their friends about the last adventure they had wearing or using your stuff.

But once they’ve made a purchase, your business becomes an after-thought until they needed again.

IF they need you again.

So how do you keep them coming back to you?

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Building an audience for your podcast is hard.

Why is it hard?

Because it requires constant vigilance, repeated processes, and continuous determination.

In other words, you have to work for your audience.

No podcaster is given an audience.

You have to earn it.

But before you can do that, you have to first go out there and:

  • Step #1 – Find out where your audience lives online and in the marketplace
  • Step #2 – Connect with your audience and earn their trust
  • Step #3 – Then convince them to become listeners with compelling content

Again, that requires work.

Lots and lots of work.

So roll up your sleeves and get ready to do what it takes to earn an audience!

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The process of creating a podcast starts out with a question:

What are you an expert in that you are ALSO passionate about?

Podcasting as a lot to do with what you are good at AND what you are passionate about.

These are the things that get you going in the morning.

This could be something you are an expert in academically, personally, or professionally.

You could be an expert in roses.

You could be an expert in guns.

You could be an expert in hard rock.

You could even be the gardener that loves talking about Guns & Roses!

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